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Have you ever thought to yourself “My business really needs a digital footprint, but I don’t know where to start?” Well, digital marketing consulting is basically a starting point for building your online presence and digital footprint without having to hire a full-time digital marketing manager.
A digital marketing consultant knows all the ins and outs of the digital world when it comes to marketing.
They understand which platform is best suited for your goals, what the best strategy is to achieve your objectives, and how to best understand your specific target audience.
A consultant will review your current marketing efforts, ask a bunch of questions about your business, and then use that information to guide your marketing team on the correct path to digital success.
Now, a digital marketing consultant does not usually consist of a full-house marketing team and commonly relies on your in-house team to follow through on the advice and guidance they are giving. Most consultants may have marketing partners that they can refer you to if you don’t have the in-house resources just yet, but it all depends on the consultant and how they prefer to manage their work.
Personally, I find it best when I can work with a company's in-house team as I find they are the most understanding of the business brand and can transition more easily into new strategies, whereas with an outsourced team, there may be a few obstacles in the beginning as everyone gets to know each other both professionally and personally.
Is it worth hiring a digital marketing consultant?
I’ll answer this with a few more questions for you, and if your answer is “no” to a few of these, then it’s probably worth looking into chatting with a consultant for guidance.
Do you have an established online presence for your business?
Are you achieving your digital marketing goals consistently?
Are you reviewing your marketing strategy regularly to align it with your ever-evolving business objectives?
Are you a digital marketing professional?
A digital marketing consultant's only goal is to achieve success for your business through online marketing through guidance, support, and actionable strategies.